InterLinks Rebrands to InterLinks AutoLinks—Reinforcing Industry Leadership in Automatic Internal Linking

JANUARY 23, 2026 (INDEPENDENCE, OREGON) — InterLinks, the leading Shopify internal linking solution, today announces its strategic rebrand to InterLinks AutoLinks—a name that more precisely reflects the platform's revolutionary automatic linking technology and reinforces its position as the definitive automation-first solution in the e-commerce SEO space.

The rebrand from InterLinks Link Manager to InterLinks AutoLinks represents a natural evolution of the platform's identity, aligning its name with the core value proposition that has driven its rapid growth: automatic, intelligent internal linking that eliminates manual work while delivering superior results.

A Name That Reflects the Mission

"From day one, our mission has been to automate internal linking so merchants can focus on growing their businesses instead of spending hours manually managing links," said Garry Egan, founder of InterLinks AutoLinks. "The name 'AutoLinks' perfectly captures what we do—automatic linking powered by AI. It's simple, clear, and immediately communicates our core value."

The platform's AI-powered automatic linking engine has become its signature feature, with thousands of merchants relying on it to automatically discover, create, and optimize internal links across their entire store catalogs. The rebrand to AutoLinks acknowledges this reality and positions the platform for continued growth as automation becomes increasingly central to e-commerce success.

Evolution, Not Revolution

While the name is changing, everything merchants love about the platform remains the same—and continues to improve. InterLinks AutoLinks will maintain all existing features, pricing plans, and the same commitment to innovation that has made it the trusted choice for Shopify merchants worldwide.

"This isn't about changing what we do—it's about more accurately representing who we've always been," Egan explained. "Our merchants know us as the app that automatically handles their internal linking. Now our name says exactly that."

The rebrand brings several benefits:

• Clearer Value Proposition: New merchants immediately understand the platform's automatic, hands-off approach
• Stronger Brand Identity: AutoLinks differentiates the platform in a crowded marketplace
• Better Market Positioning: The name emphasizes automation leadership in e-commerce SEO
• Enhanced Recognition: A more memorable, descriptive name that resonates with target users

Automation That Delivers Results

The rebrand comes as InterLinks AutoLinks continues to see strong adoption, with merchants reporting significant time savings and measurable SEO improvements. The platform's AI engine analyzes content, identifies optimal linking opportunities, and implements strategic internal links automatically—work that would otherwise require hours of manual effort weekly.

"We've seen merchants save 10+ hours per week by letting our AI handle their internal linking," said Egan. "That's time they can reinvest in product development, marketing, customer service—activities that actually move their business forward. AutoLinks does the tedious work so they don't have to."

Recent partnerships with industry leaders like eCommerce Coffee Break, the top-ranked Shopify podcast reaching 35,000+ merchants monthly, have further validated the platform's approach and expanded its reach within the merchant community.

What Merchants Should Know

For existing InterLinks customers, the transition to InterLinks AutoLinks is seamless. The app will continue to function identically, with no disruption to service or changes to account settings. Merchants will see updated branding across the platform, documentation, and marketing materials over the coming weeks.

All URLs, documentation, and support resources will be updated to reflect the new InterLinks AutoLinks brand. Existing customers will receive email notifications detailing the rebrand and confirming that no action is required on their part.

"We want our merchants to know this is purely a brand evolution," Egan emphasized. "Your links keep running, your settings stay the same, your pricing doesn't change. We're just making our name match what we've always done best: automatic internal linking."

Immediate Availability

The InterLinks AutoLinks brand is effective immediately. New merchants can install InterLinks AutoLinks from the Shopify App Store, while existing customers will see updated branding in their dashboards and communications. The platform continues to offer its industry-leading free tier alongside premium plans that unlock advanced AI features and analytics.

About InterLinks AutoLinks
InterLinks AutoLinks (formerly InterLinks Link Manager) is the leading automatic internal linking solution for Shopify, trusted by thousands of merchants worldwide to save time and improve SEO through AI-powered link automation. The platform analyzes content, identifies optimal linking opportunities, and implements strategic internal links automatically—eliminating hours of manual work while delivering measurable results. InterLinks AutoLinks requires no coding knowledge and delivers value from day one.

Media Contact:
InterLinks AutoLinks Press Team
Email: press@getinterlinks.com
Website: www.getinterlinks.com

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