InterLinks Selects Moz to Bring Industry-Leading SEO Metrics Inside the App
Leading Shopify internal linking app sets its SEO direction with Moz, sharing a vision to surface best-performing pages, incoming search terms, and authority signals right where merchants build their internal links.
JUNE 9, 2026 (INDEPENDENCE, OREGON) — InterLinks, the leading Shopify app for automatic internal linking, today shared its SEO metrics direction: the company has selected Moz, one of the most trusted names in search engine optimization, as the foundation for a new generation of in-app SEO insight. The intent is to bring Moz's industry-respected metrics directly into the InterLinks experience, so merchants no longer have to leave the app to understand how their pages are performing.
For more than a decade, Moz has set the standard for accessible, dependable SEO data — popularizing metrics that merchants and marketers around the world rely on to gauge the health and authority of their websites. By aligning with Moz, InterLinks aims to put that caliber of insight side-by-side with the internal links that influence it.
"Internal linking and SEO measurement belong in the same place. Today they almost never are," said Garry Egan, founder of InterLinks. "Our vision is simple: when you're deciding which pages to link and which keywords to target, you should see — right there, in the same screen — which of your pages are performing, what terms are bringing people in, and where your authority is strongest. Choosing Moz as our direction is how we get there."
Egan continued, "Merchants shouldn't have to stitch together five tools to answer one question. We want InterLinks to be the place where your internal linking strategy and your SEO reality finally meet — and Moz's metrics are the trusted yardstick we want to build that on."
The Vision: Your SEO, Where You Already Work
The internal links you create with InterLinks are one of the most direct levers you have over how search engines crawl, understand, and rank your store. The missing half of that picture has always been measurement — knowing which pages deserve more links, which keywords are actually pulling in traffic, and where your authority should be concentrated.
InterLinks' direction with Moz is designed to close that gap. The company envisions an SEO layer inside the app that would surface:
📈 Best-Performing Pages
See at a glance which pages are winning — so you know exactly where to concentrate your internal links and authority.
🔑 Incoming Search Terms
Understand the real keywords and queries bringing visitors to your store, and turn them into smarter linking decisions.
🏆 Authority & Ranking Signals
Track the Moz-style authority signals that tell you whether your SEO investments are paying off over time.
🔗 Linking That Reacts to Data
Imagine internal linking suggestions informed by what's actually performing — not guesswork, but data-driven recommendations.
Picture opening InterLinks and seeing not just your links, but the SEO story behind them: the pages climbing the rankings, the search terms you didn't know you were winning, and a clear, Moz-grounded read on where to point your next internal link. That is the experience InterLinks is working toward.
Why It Matters for Merchants
For Shopify merchants — especially those managing large catalogs — SEO has long meant juggling separate tools, exporting spreadsheets, and guessing at how it all connects back to their store. InterLinks has already removed the manual labor from internal linking. Bringing trusted SEO metrics into the same app is the natural next step: one place to both act on your SEO and measure it.
This direction underscores InterLinks' commitment to being more than a linking tool — it's an investment in becoming the SEO command center for ambitious Shopify stores. Merchants can expect InterLinks to share more about how and when these Moz-powered insights will arrive in the months ahead.
About InterLinks
InterLinks is the leading Shopify app for automatic internal linking, helping merchants boost their store's SEO and sales through intelligent keyword management and link automation. Trusted by hundreds of Shopify merchants worldwide, InterLinks provides zero-coding solutions for improved store navigation, search visibility, and conversion optimization.
About Moz
Moz is a widely recognized leader in search engine optimization software and data. For over a decade, Moz has provided marketers, merchants, and agencies with trusted SEO metrics and tools that help them understand and improve their search visibility.
Media Contact:
InterLinks Press Team
Email: press@getinterlinks.com
Website: www.getinterlinks.com
Forward-looking statement: This release describes InterLinks' product direction and intended capabilities. Features and timing are subject to change. Moz is a trademark of its respective owner; references to Moz describe InterLinks' chosen direction for SEO metrics.